Digitalisation is often produced as a major challenge for B2B than for B2C. Consumer communication may seem to be better suited for digitisation: it is more fast-paced, concept-based and personal than digital B2B marketing . This is true, for example, e-commerce is much more common in consumer goods than goods for companies, even though trade between companies has […]
Content marketing is about creating and disseminating editorial content of high quality. The material is about customer and customer interests, which makes the company a reliable source of potential customers seeking information and inspiration. Content marketing for B2B companies is primarily about becoming industry leader: a leader in authority and influence in industry issues. The strategy is therefore based on […]
When is it time to update the company’s website? The moment you ask the question is a good rule of thumb. Updated and well-functioning websites are a prerequisite for all companies, equally important, regardless of whether you work in b2c, b2b or other areas. Potential customers only need a few seconds to get an idea about the […]
Search engine optimization for B2B companies differs significantly from how it works in the consumer world. It’s about volume and more about relevance. The most important thing is not how many people are searching for a particular word or phrase. The most important thing is that the right person will find you and your site. Therefore, we usually talk […]
Search engine optimisation for B2B companies differs significantly from how it works in the consumer world. It’s about volume and more about relevance. The most important thing is not how many people are searching for a particular word or phrase. The most important thing is that the right person will find you and your site. Therefore, we usually talk […]
Search engine optimisation for B2B companies differs significantly from how it works in the consumer world. It’s about volume and more about relevance. The most important thing is not how many people are searching for a particular word or phrase. The most important thing is that the right person will find you and your site. Therefore, we usually […]