Brand development Business advice SEO
Brand development Business advice SEO

Become an industry leader – content marketing for B2B companies

Content marketing is about creating and disseminating editorial content of high quality. The material is about customer and customer interests, which makes the company a reliable source of potential customers seeking information and inspiration. Content marketing for B2B companies  is primarily about becoming industry leader: a leader in authority and influence in industry issues. The strategy is therefore based on […]

Brand development Business advice Online marketing SEO
Brand development Business advice Online marketing SEO

How to do a really good content marketing strategy?

Social media today overflows with both amazing and less good content. The consequence is saturated users without either time or commitment. This makes it increasingly difficult for communicators to reach the noise.  It is no longer the amount of content that matters, but how interesting, instructive and fascinating it is for the recipient. We therefore need to learn […]

SEO
SEO

Content Marketing and SEO

Distribution of Responsibility: Who should optimize content? Search engine optimization (SEO) and content marketing have a strong tendency to coincide, sometimes it can be hard to actually realize that these are two completely separate approaches in the SEO world. Stoney deGeyter from Search Engine Land means in his article ” Who should optimize content: SEOs or content writers? “That the similarities lead […]