Published
September 30, 2016
Category
Optimization
client
Nelly
Nelly SEO
01. The Challenge
Nelly The huge European Fashion brand growing globally with a multilingual website.
A major challenge is different competitors from different geography & languages. KPIs are Online Sales & organic rankings for high competitive keywords.
02. Solution
Identified:
- Poor Ecommerce usability
- High cart abandonment rate
- Improved site Information Architecture
- Technical SEO errors
- Implemented structured data for products
- Created size guide pages
03. Perfect Result
- Traffic Increased by 400%
- Page view increased by 600%
- Bounce rate reduced.
- Online sales doubled.
