To achieve a digital presence and reach out with its message to the right target group, it is necessary to design a clear digital strategy. Therefore, in this article, I was going to tell you more about how you can plan your efforts in cyberspace.
Why do you need to be seen online?
To understand why one needs to create a digital strategy, one must first understand why one must be visible on the net at all. Below I have therefore gathered interesting statistics that speak their clear language:
- More than 5 million Aussies check Facebook daily.
- On Google alone, over 55 million searches are made every day.
- 90% of young people aged 12-15 years watch Youtube daily.
- The average Australian spends more than an hour a day on social media.
- In principle, all individuals aged 12-65 use the internet.
If these numbers do not make you realize how important it is to be seen online, I do not know what it does.
The importance of a digital strategy
Now that you have a better understanding of why it is important to be seen online, I figured out why one should have a clear strategy for this. Let me explain everything with an example:
You have heard that it is healthy to exercise and therefore go to the gym. Since you have never been there, you do not really know how to lift the barbell or how the machines work. You do a few half-way trials but don’t know if it will have any effect. To achieve the desired results you must therefore learn how everything works, work hard and, above all, do it correctly. Just being in the gym is not enough.
The same applies to the internet. In order to create a digital presence and achieve your goals, it is important to understand which channels exist, which target group uses each channel and how you reach them in the best way.
Develop a digital strategy
At this stage, the token of most people has usually fallen down. One understands why one has to be seen online and why one needs a strategy for this. The only thing you don’t know is how you actually do it. So let me figure out how to develop your first digital strategy:
Start with the goal
To know if your strategy has been successful or not, there must be a goal. So start by thinking about what you want to achieve with your digital presence? Is it that:
- Get more customers to submit a contact request through your site?
- Strengthen the brand and customer confidence?
- Increase awareness of your business, products or services?
- Attracting New Stars to Your Organization?
- Increase sales?
Define your audience
Once you have a purpose with your strategy and presence on the net, is it time to think about who you want to reach out to? Who or who belongs to your primary audience? Is it:
- New parents?
- Sports interested men over 30 years old?
- Youngsters interested in Battle Royale games?
- Fashion interested girls between the ages of 15 and 20?
- Environmental conscious women in their 40s?
Select one or more appropriate channels
Reaching out to your target audience can do a variety of channels. Among the most common ones include:
- Search engines
- Snapchat
- Youtube
Which or which of these you should choose simply depends on your target audience. You must therefore examine which channels appeal to your audience.
Below I have therefore compiled statistics from the Aussies and Internet 2018 , which gives you a clear picture of how the use looks in the different channels.
Snapchat
Youtube
In order to deepen your knowledge of the different channels, you can advantageously read our previous article ” How to choose the right marketing channels “.
Select the procedure
Once you know which channels appeal to your target audience, is it time to think about which method to use to reach them? For example, should you work with:
- Search Engine Optimisation (SEO) ?
- Content marketing / content marketing ?
- Social selling?
Measure your efforts
Being able to measure the results of your efforts is important to see what works well and less well. How you do this varies depending on what you have set goals and which marketing channels you have chosen.
To give some examples, however, you can measure:
- The number of visitors to your site
- The reach of Facebook posts
- The number of purchases on your site
- The number of contact requests on your site
- The number of shares on Facebook
