What is Google Places / Google Business listing?
Google Business originally called Google Local Business Center, but they renamed to simplify it. Basically, Google Places is a page you can set up about your business on Google and inform about your business.
Google Places is directly linked to Google Maps and is your way of getting your own business verified and on a great page in Google Maps. It is also directly linked to Google Offers – which allows you to add coupons to those who visit your site.
How do I create a Google Business listing?
Here is the complete video of Google Business listing creation:
Firstly, you must have a Google Account, but at this point, you should have it if you use Google Webmaster Tools or Google Analytics :). Then go to Google My business and start creating a business page.
An important thing, however, is that if you have a company, I strongly recommend that you use your official account when registering Google Places! There is no direct sharing of a business page that you can share with others. For example, if you stop at a company, you can not magically transfer it to your successor.
If you already manage another business page, then create more pages for different companies.
1. Check out that no one else has a business page
The first step you need to do is enter your phone number and country to verify that there is not yet a Google Business Page.
2. Enter relevant company information
It’s really quite simple to fill information. It’s just starting from above and then filling it step-by-step.
3. Type in good categories and upload image
Do not forget to post an image because it will help you with Google My business, as this is Google’s download when searching on Maps or in the usual search results. If you have a video, it is also recommended to post here.
What’s even good is to include categories for your business. This makes it easier to categorize. Here you have 5 categories you can choose.
4. Verify your page
After that, just upload your business page and you will get a new page of information that you will receive a verification letter sent to you. This to clarify that it’s just your business.
How do I optimize for Google Places?
Google Places is very closely linked to Google Maps, and in general, it’s just a search of Google Maps as your business page, but as the example above, it’s seen in the common search results.
Basically, it is the same principles as with “regular” optimization. But some things that are important to consider are things that can be taken into account by Google.
- Categorizing
- The position of the company
- Description of the company
- Internal reviews
- External reviews (Review sites that Google does not own – such as Tripadvisor)
- Ev. pictures and videos that appear in the search results.
In general, there are categorization, description, and reviews that can make you get higher up in search results through Google Places. In addition, a position is important as an indicator as the closer to the central position of the city is – the easier you have.
It may be difficult to move your business but categorization, description, and reviews are something you can work with. For categories – make sure to enter categories that are the search terms that people use.
When it comes to reviews, it’s always good to get reviews – because it’s used as a factor – be sure to ask people to review you. It can be friends, acquaintances or anything you can encourage people to do on your site.
Need help with Google business listings and Local SEO? We can help!
