Google will make several updates to the Google AdWords shortly. Here we share quickly with us by two of the major new features.
1. Google increases the number of characters in the Google AdWords Ads
In February, Google took away ads from the right side of the search results and increased the number of ads to four above the search results.
Now, the next major update, Google go from having only one title with 25 characters to have 2 lines with 30 characters. Google said that early tests increased click-through rate by 25%.
In addition, Google will increase the number of characters in the description of the ad.You, the advertiser will be able to enter a 80-character description, which is 5 characters more than now, then you can write two 35-character descriptions. Impression URL is also deleted because AdWords will automatically show the correct URL.
Here’s how it looks now and afterwards:
2. Local ads directly to Google Maps
Google will introduce ads that appear directly on the map. This can obviously work real well for local players. If you have for example a restaurant, you could be seen with your logo directly on the map with special lunch deals.
In this example we see how Best Buy (who is an American chain of stores) are visible on the map with offers of “10% discount on phone accessories”.
Questions?
Do you have any thoughts about how you might improve your advertising in connection with the Google updates this? Then, just contact us .
