1. Marketing Activities: Offer value before you go on sale
Our first tip is not to be too much sales focused in the Facebook marketing on your business page. The sales focus is more natural, but in the flow on the business side it is about giving your potential customers a reason to follow you. What do they get out of it?
For example, you can share valuable tips, great inspiration or something else that suits the target group and your industry. If you sell furniture you could show 10 rugs that light up the living room. If you run a carpentry company, you could have a few carpenters tell you about the weirdest thing they have in their toolboxes. One tip is to then target Facebook ads to people who have interacted with these posts on your business page.
2. Don’t underestimate image and video
Photos and videos are worth gold on social media. The platforms are packed with information. So, to succeed in marketing on Facebook, it must stand out. And something that can cause tired scrollers to stop is high quality and relevant images and videos.
Youtube is one of the strong Video Ads marketing medium.
Generally, it’s good to use images that focus on as few things as possible in your Facebook marketing activities. Especially in the mobile where the pictures are small. Then they must be clear in order for the recipient to perceive what they represent. Also, make sure the image is relevant to what the ad or post is about.
3. Dare to be active on Facebook
It can feel a little scary to let your hair out and loosen the tie knot to start using Facebook more actively as part of marketing. But keep in mind what suits your brand, think an extra time before clicking away comments and driving on. It will probably pay off considerably more than doing nothing. For example, you can:
- Share content that is relevant to your area and that your potential customers might appreciate. This is an easy way to be helpful rather than sellable. Especially for those moments when you simply can’t create your own content. Be sure to add a comment from your company about the content.
- Invite users to like your business page. Remember to tell us why you are inviting people and why they should follow you. For example, for interesting tips or so that they can keep track of your events. Why not invite those who liked your latest post?
- Hang in the comments field. Do not release post wind to wave as soon as they published. Our marketing tip is to follow what’s going on in the comment fields on your business page on Facebook. Like comments and respond where relevant. Stay neutral if negative opinions emerge.
- Open up for messages. If you want to use Facebook as a convenient place for dialogue with your customers, you should enable the messenger function. Today there are several smart features that make it more manageable. you can schedule posts. This features is one of the coolest one with Facebook.
4. Promote posts and advertise on Facebook
Suddenly setting up an advertising budget for Facebook can feel like a big step. But today, the platform prioritises paid content and you may need to sponsor content for it to appear even to your followers. There are two ways to buy visibility: advertising a post that already exists and creating standalone ads.
By buying visibility, you simply get a larger audience than a regular post would get. Compared to ads, it’s easy to manage, because you have fewer choices to make. If you have worked with a company page before, you have probably been asked by Facebook to market posts directly on the company page. It happens that you create a regular post and choose to sponsor it in connection with publishing. Then you have to fill in:
- Target group more generally: With broad brush strokes you can choose which ones you want the post to reach. For example, based on age, city and whether the people have interacted with your business page.
- Your budget ceiling: To make you feel confident that you are not spending too much, you must specify where you want to limit the cost.
- Time period: You choose how long you want to market the post on Facebook.
To get more professional sponsorship of existing posts, you can use the Facebook Ads Manager tool. It is the same tool that you create standalone ads in.
By setting up ads here you get significantly more customisation options. For example, you can target advertising for equestrian clothing to horse enthusiasts and show a special offer for those who are turning years soon. You can also remind those who have visited your site about the products they looked at but did not purchase.
But it’s not just about audiences, Ads Manager also gives you other benefits. For example, the risk of accidentally displaying an ad to the same people is greater if you boost posts directly on the business page rather than using Ads Manager.
5. Measure the results of your Facebook marketing
In order to find out what works, it is important to measure the outcome. Facebook gives you great opportunities to do just that. But maybe you sighed deeply inside when you saw the word “measure”?
Sure, statistics are hard to sift through and it can be a great uphill to get into everything and understand how the numbers are to be interpreted. But it is well worth it to stop guessing about what marketing activities on Facebook are really achieving success.
Would you like to get the measurement results served on silver barrels? Then it is social report from us a good alternative. You will receive regular reports on how your social media is performing, in an easy-to-understand format that you can take in while drinking your afternoon coffee.
