eCommerce SEO
Services in Melbourne

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    eCommerce SEO Melbourne
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    eCommerce SEO

    eCommerce SEO
    Services Melbourne

    We use High-end SEO strategy for small & mid range SEO clients. We treat each individual specially. Our SEO consultants are happy to go an extra mile to gain top results.

    Every day, about 50-70 million searches are made on Google. About 20% of them are searches where Google users have the money in hand, ready to spend. Are you interested to reach these 20% serious buyers? 

    If you have a large product database in your e-commerce, you are a good candidate for doing successful e-commerce SEO. 

    Our SEO Agency has extensive experience with eCommerce SEO. We are serving our clients in eCommerce for 10 years.

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    eCommerce Fast Growing

    eCommerce
    spreading Faster

    It is very clear that the transition from physical store to e-commerce is going somewhat faster now that society is heavily influenced by the spread of the corona virus. Are you prepared for this transition? 

    Do you sell products? Then we can help. We can also design, develop a eCommerce store for you too. Well, we are the Top eCommerce SEO Agency too. Together we can improve your online sales.

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    eCommerce SEO services
    Our Process

    eCommerce SEO process
    At our Melbourne Agency

    Keyword analysis for e-commerce

    A keyword analysis is a very important part of the process.

    There are many ways to handle keyword analysis:

    Quick & detail keyword analysis

    The concept here is to find the search terms your page needs to ranks for. We do a detail Keyword research about all your pages.

    Product-specific keywords

    We find which keywords are the best fir for your product page. Product-specific keywords can drive more conversions than generic keywords.

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    Content marketing Melbourne

    What is Web Development?

    On-page SEO is another important factor for eCommerce SEO. Typing lots of keywords into titles and meta descriptions is not enough to rank high. The search engine algorithms rank relevant and engaging content. We analyse your product pages are well-made and show the visitor relevant information.

    Unique product descriptions

    A common problem among e-commerce stores is that they do not have unique product descriptions. Many eCommerce sites sell the same/similar kinds of products. So the titles & descriptions looks same. To rank you higher in search results, we create unique product descriptions.

    meta Descriptions

    The meta description is the short text that appears under the title of the search results. It give the visitor a preview of the content of the page. This is a great place to “show the trailer” to the visitors. Our SEO Agency has experts to write the meta descriptions. Improving clicks from google (CTR) is a technical ranking factor.

    User-created content

    User-created content drives 25% of search traffic for the world’s largest brands. User-created content gives you several benefits. On the one hand, they improve your search engine results also lead to strong linking opportunities to your e-commerce site. We analyse and improve this factor.

    When it comes to online reviews, 85% of users trust them as much as they rely on personal recommendations. Customer ratings and reviews belong to the best kind of user-created content that helps improve SEO.

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    on page seo Melbourne

    eCommerce User experience

    The user experience very important part in eCommerce SEO. It can often be a decisive factor for customers’ choice of store for online shopping.

    Let’s look at some common problems you may encounter when you have an e-commerce site. possible solutions to these:

    Enhance user experience with content

    One challenge with having a lot of content is that if there is too much text on a page. It can reduce user-friendliness and divert the visitor’s attention away. Some times this may cause cart abandonment.

    We have very good user experience analyst who are masters in Interaction design. We can take care of your UX.

    Visual content

    Using visual content (especially high-quality images) is a great way to showcase your products. You can increase the visitor’s engagement if the images can also be zoomed or the products can be rotated in 360 degrees.

    If you interested let us know. We will advice how it is achievable to get engaging visual content.

    Use video clips

    According to Cisco analyses, 82% of all search engine traffic around 2021 will be video content .

    You know how the videos dominates the online world. so e-commerce stores can only profit from adding video content to their product pages.

    Videos show up on 70% of the top 100 in search results lists. A visitor is 64-85% more likely to buy a product after watching a product video.

    If you make your own product videos for your e-commerce store that can help in SEO. We can help optimising videos for product pages. We need to work hand on hand to achieve this. Are you ready?

    User Experience

    eCommerce site Mobile optimisation

    Mobiles account for more than half of all internet traffic. lots of users shopping via mobile. So, it is important that your e-commerce site is mobile-adapted. Your mobile visitors get a smooth and engaging experience.

    As mobile browsing increases, search engines begin to rank mobile customised sites. Our Agency has expertise in mobile optimisation.

    Page speed, page load time

    Users are Impatient. Longer page load times often result in the visitor leaving the page before it finish loading. According to a Google report , 47% of visitors expect the page to load in less than two seconds. 40% leave the page before it load if it takes longer than three seconds. This shows that one second difference may cause bounce rate rate. Higher bounce rates result in lower rankings in search engine organic results.

    In other words, slow page load effects negative for rankings & sales. IS your site loading slow? We can optimise your page speed.

    Mobile SEO Melbourne

    Content strategy for your e-commerce

    Without content, your site will not appear in the search results. Even if you search for the keywords you have defined. Without content, you also get no links. ie the links that not only give your site credibility on the search engines, but also give you traffic in the form of referrals.

    Content should be the very foundation of the SEO strategy for your eCommerce. According to surveys, the more content you publish each month, you get more from organic searches. This applies to both companies that conduct business in B2B and B2C

    Content not only brings more traffic, but also more sales and more potential customers. So if you are doing SEO for e-commerce you have to create quality content. It is a great way to rank high for many long-tail keywords.

    Our Agency focuses on creating content & optimise. We can do the best content optimisation.

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    Marketing agency Melbourne
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    Link building for e-commerce

    According to Google, the two main ranking factors are:

    1. Content
    2. Inbound links

    The links are very important for:

    • Signalling relevance
    • Creating trust and authority
    • Driving relevant traffic to the site

    Our studies on link building says that there is a direct correlation between the total number of incoming links and the organic rank.
    Our Agency is creative in Gaining backlinks to your eCommerce site.

    Here are some of our link building models.
    We have many other link building strategies. We can explain you face to face.

    Create linkable content

    One of the simplest ways to build high quality links is to create content. With the great quality content you can get links from other directories, Social media.

    Review blogs

    We submit your products to review blogs to get them to review. It is an excellent and inexpensive way to create a good inbound links from quality sources.

    Links from product manufacturers

    If you sell branded products, some brands may provide you with a link to your site on the manufacturer’s page for “authorised sellers”. We check with your manufacturers if they have any such site and if they can add your site there. In this process we may need your help.

    Internal links

    In fact, getting links to your product pages is not the easiest. That is why internal links are so important for e-commerce SEO. We create content that attracts incoming links. And link internally to your product pages.

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    Best in Melbourne

    About eCommerce

    E-commerce, also called online shopping, webshop and e-commerce is simply the service of selling and buying products and services via the internet.


    To succeed with your e-commerce, there are various things that need to be thought through. In addition to good products, reliable service, effective marketing, and good brand awareness, you need to think about the platform you have your e-commerce on. In order for you to succeed with your e-commerce, we have gathered both information about e-commerce solutions that, small and good, will help you make your e-commerce a little better.

    e-commerce platforms

    There are different forms of e-commerce aimed at companies that are in different stages. There are many e-commerce solutions that all market themselves as the best and easiest way to create an online store. Here are some examples of e-commerce solutions, which focus on different needs and companies.

    The important thing to keep in mind when choosing your e-commerce solution is to get clear to you where your company is today, what needs you have today and how you think the future will be for your company. Read on before you make your choice and see if the solutions fit your company and your needs.

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    e-commerce platforms

    What forms of e-commerce are there and what should I choose?

    WooCommerce

    WooCommerce is a free e-commerce extension, a plugin, built to be part of WordPress and is the world's most popular e-commerce solution. WooCommerce gives both e-commerce stores and developers complete control and makes it possible to sell what you want online. WooCommerce works headlessly and talks to the system itself behind the plugin, but is not the most effective solution unless the knowledge to manage WooCommerce is available.

    OpenCart

    OpenCart is an e-commerce solution based on open source developed in PHP. In addition to the fact that OpenCart is free to use, it is search engine optimized, has an easy-to-use and simple user interface and a large selection of ready-made modules and themes. Open Wart is like WooCommerse self-hosted and makes it possible to use the webshop on your own website.

     
    Tictail

    Tictail is a platform for online shopping and online stores. It is a part of Shopify. Here you who want to start selling your products via an online store can get this opportunity for free. Different online stores and brands gather on a common sales platform and different designers and countries share the space on tictail.com. With Tictail, you get both the platform and part of the marketing on the purchase when you choose to sell your products on their platform.

    Ecommerce plotforms

    eCommerce SEO FAQ's

    What kind of e-commerce suits a sub-enterprise?
    For a startup, a start-up company, most problems you encounter revolve around the business model and the business idea itself. This is the time for ideas, inspiration and testing. What works for your business and why does it work? At this stage, resources are limited, so using a cost-effective service suits a startup. By using, for example, a rental solution, you can test yourself through ready-made functions and - if these do not work, easily exchange them for others to find the best solution for the company. Here, services such as Tictail may seem appropriate.
    What kind of e-commerce suits a sub-enterprise?

    For a sub-enterprise, a company that has established a more stable customer base for a few months now revolves around your focus on growing as a company. You can do this by expanding to more markets, countries and languages. At this stage, the problems revolve around shipping and planning to streamline work, so as not to get caught up in time-consuming manual work.

    Services where the opportunity to use different payment and shipping solutions, together with different languages, is something that suits this company size. WooCommerce is a good alternative here.

    What kind of e-commerce suits an enterprise?

    As an enterprise, a large company, the main priority is to optimize efficiency, through a consistent and clear working model. You need to use flexible solutions and tools that you can adapt to your needs.

    The need for tailor-made plugins, functionality according to the company's specific needs and simple ways to launch new pages is great at this stage as a company. WooCommerce and Magento serve as solutions for companies of this size.

    What kind of marketing tools do e-commerce companies use?

    In addition to the e-commerce solution, you as a company also need to think through your marketing to succeed with your e-commerce.

    A digital strategy can be a way for you to reach a larger customer base and just succeed in growing as a company. Below you can see examples of the marketing tools e-commerce companies most often use.

    What do you recommend?

    We use and recommend WooCommerce for e-commerce

    We at our SEO Agency are big fans of WordPress and WooCommerce. WooCommerce is a perfect complement to WordPress and offers great freedom to e-commerce owners to both grow and develop their webshops, with freedom in choosing a payment solution, delivery solution, and much more.

    Because WordPress and WooCommerce are organic and growing platforms, developments follow the times. With new web trends and web needs, they are growing and giving users the opportunity to be at the forefront of the industry. We help you both start-up and manage your e-commerce, based on the needs you have as a company to ensure that you achieve the best possible results.

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    SEO Melbourne?

    Emilia Clarke
    “Our company’s Google rankings and overall site traffic improved dramatically after just a few months of working with this agency. The service we’ve received from their team has consistently been above and beyond our expectations.”
    Michael Terry
    Developer
    Emilia Clarke
    “Having many years of SEO experience ourselves, we know how hard it is to come up with a successful SEO strategy and effectively integrate it within our work-frame. As our business continues to grow year after year, keeping track of our SEO strategy became very time-consuming and reduced our ability to focus on our core business.”
    Emilia Clarke
    Manager

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