Display Advertising

Display Advertising
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Display Advertising Agency Melbourne

Through Display Advertising, you have the opportunity to reach a wider target group for a relatively low click cost in comparison with the search network. We build your brand by ensuring that your ads appear on relevant sites at the right time and for the right audience.

The purpose of advertising on the Google Network is to maximise the reach of your online message. With Display Advertising, you have the opportunity to strengthen your brand by reaching an even larger target group and complementing the advertising in the search network. This is a natural next step in your advertising, which increases your chances of spreading your message online quickly and cost-effectively.

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In 2020, there are 6.9 billion searches on Google every day.

We are ready to HELP!

    We ❤️ Google

    Who sees the ads from Google Display Ads?

    We work with display advertising in a systematic and targeted way, to help you find the right target group and make it possible to reach your specific target group wherever they are online. We do this through various formats such as text ads, banner ads that can contain images, interactive elements and animations.

    Google Display Ads allows you to customise your ads and target them based on keywords, demographics, and remarketing (past visitors / keywords and phrases used).

    We will help you from the start

    To enable effective advertising, we first build an account structure in your Google Ads account where we focus on creating relevance between placement, image ads, and landing pages.

    If you do not have access to material for image ads, we can help you create image ads, which we then use to expose your brand to relevant sites.

    Successful campaigns require constant monitoring and adjustment of the account.

    Digital Agency
    Target Advertising

    Pinpoint your target audience

    We can specify your target audience to reach specific user types, such as new customers who are likely to be interested in your product. We can also reach people who have visited your site before. Using these targeting options, you can be strategic and show your message to potential customers in the right place, at the right time.

    This is a natural next step in your Google Ads advertising, which increases your chances of spreading your message, driving traffic and capturing visitors and creating a greater awareness of your brand online, quickly and cost-effectively.

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    3 reasons to choose us for advertising on Google:

    Visualise your message to appear frequently for a low cost on relevant sites.

    Promote your brand with Google. The Display Network helps your business get top-of-mind.

    Along with branding advertising on social media, you get good synergy effects.

    About Display Advertising

    What is Display Advertising?

    It’s an ad type that appears on websites, videos, and apps that partner with Google. You reach out widely through Google’s channels and only pay when someone clicks on your ad. 

    This form of advertising is suitable for driving traffic in a cost-effective way and catching visitors who do not seek or know that your product or service exists – and create a greater awareness of your brand. The ability to select relevant categories of sites and also specific sites to display your ads on, combined with demographic targeting allows us to ensure that we show your ads to a relevant audience.

    Yes we do

    Display Advertising

    The right structure provides profitable advertising

    To enable effective advertising, we first build an account structure in your Google AdWords account. The process takes about two weeks and the focus is on creating relevance between placement, image ads and landing pages. Either you produce material for image ads yourself, or we help you produce image ads that we use to expose your brand on relevant sites.

    Continuous optimisation for Display Advertising with SEO Expert Melbourne

    • Optimise image ads by performance
    • Continuous optimisation of ad exchange and campaign settings
    • Implementation of demographic orientations
    • Exclusion of non-profitable investments
    • Optimisation of bid levels
    • Mobile bid adjustments
    • Monthly reporting and follow-up of results
    • Relevant traffic to your site!

    If you have questions about how the ads should be designed, we are available and answer them.

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    Google Ads FAQ

    What are the benefits of Display Ads?

    One of the biggest benefits is that you meet the potential customer in a mode where the person most likely has not thought about buying your products or services or is not looking to shop at all. Through display ads/banner ads, you can both call on and influence the user's attention. If your ad appears in a relevant context, the likelihood of your ad becoming more interesting is quite high.

    With gorgeous images of your products or services, potential customers are more attracted to visit your website.

    More Display Advertising FAQS

    How much demand is there?

    How much demand is there for your products or services - if there is any demand at all?

    Ads on the Display Network are great if there is not already a huge demand for the products or services your business offers. The display ads can capture the user's attention early in the buying cycle, before they start searching for the products or services that your business offers, or that are related to what your business offers.

    The ads can capture the user's attention before they start searching for the products or services your business offers.

    The display network reaches 90% of the internet users in the world, so that many can discover products or services that may not be as well known or have as great demand as other well-known products and services.

    Why use the Google Display Network?

    There are many different reasons to consider Google Display Network as part of your company's marketing solution:

    • Brand building - a unique opportunity to reach large target groups
    • Very good segmentation opportunities - reach the right user at the right time at the right price in the right place.
    • Remarketing - Reach those who have previously shown interest in your products or services.
    • You can choose to pay only when someone clicks on the ad when someone converts or you can set a goal where the ads are shown to as many people as possible within the target group.
    • Google Display Network is a very affordable way to get a lot of traffic to your site.

    Drop us a line about your requirements. 


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