Checklist for new website

There are a lot of things that can go wrong at the launch of the new website. Here I have summarized the main points and common mistakes that can occur.

Was commissioned by a company with a turnover of 70 million per year to clean up their visibility on Google after a failed launch. They lost about 50% of its traffic for two months because of a brand new lavish and highly appealing website. Avoids any time to think about how much revenue that was lost during this period. These are the important points in Digital Strategy.

• Marketing Director
• CEO & owner of smaller companies
• Webmaster & Webmaster
• Project Manager & Client
• IT Manager

• Is the content clearly structured?
• All pages are available with maximum 3 clicks from the home page
• Is all text free of spelling errors?
• Headings and text are easy to read and relevant?
• Does logo link to the home page?
• All links work?
• Contact form and other forms work?

• Personal details are super clear?
• Speaking to the site your target audience?
• Is the site trustworthy?
• Do you have a favicon (icon next to the page title in the browser window)?
• The page does not take more than 3 seconds to load?
• The page looks good in both Chrome, Safari, Firefox and Internet Explorer?
• The page looks good in mobile or tablet and mobile friendly?
• Is there a 404 page?

• Have all pages a unique page title?
• Has each page a unique meta description?
• All pages have titles with h1, h2 and h3?
• Do urls not contain strange characters or numbers that are irrelevant?
• Images have alt text (alt = “image description”)?
• The page contains a dynamic sitemap that search engines can access?
• Links that will not work at launch is 301 pointed?
• Google Webmaster Tools is correctly set for the website?
• The page does not block search engines with noindex, nofollow or
  robots.txt?

• Seen you in the social media where your target audience is?
• Is it easy for visitors to share valuable content?
• Do all social media buttons and links?
• Are you prepared to answer any questions and comments?

• Google Analytics or other stats / tracking is implemented?
• Do you save the most important goals so you can evaluate the different channels?
• Is the tracking code on all pages that you want to hurt?
• If you have blocked your own IP addresses for more accurate data?

• Do you regularly backup site if something goes wrong?
• You see if the site stops working before customers notice it?
• Do you use secure username and password for your CMS logins?
• Have you set up routines for updates by CMS such as WordPress, Joomla and Drupal?

• Launch is not on a Friday at 16:00 if not all are available over the weekend
• Is everyone prepared for the launch internally?
• Have you thought to notify customers or not?

• Pingdom – Charging & uptime
• Moz – SEO & On page analysis of the titles, headings and meta descriptions, etc.
• iStockphoto – Image bank how much photos anywhere