SEO
SEO

Content Marketing and SEO

Distribution of Responsibility: Who should optimize content? Search engine optimization (SEO) and content marketing have a strong tendency to coincide, sometimes it can be hard to actually realize that these are two completely separate approaches in the SEO world. Stoney deGeyter from Search Engine Land means in his article ” Who should optimize content: SEOs or content writers? “That the similarities lead […]

SEO
SEO

Due diligence and SEO Audits

What is due diligence? Is a method of collecting and analysing information about a company facing a takeover or other strategic change. The process is also used in the acquisition of property, products, development projects, but can also be used to evaluate websites and webshops. It should be natural for a company to examine the […]

SEO
SEO

Checklist for new website

There are a lot of things that can go wrong at the launch of the new website. Here I have summarized the main points and common mistakes that can occur. Was commissioned by a company with a turnover of 70 million per year to clean up their visibility on Google after a failed launch. They […]