Search engine optimisation for B2B companies differs significantly from how it works in the consumer world. It’s about volume and more about relevance. The most important thing is not how many people are searching for a particular word or phrase. The most important thing is that the right person will find you and your site. Therefore, we usually talk […]
Search engine optimisation for B2B companies differs significantly from how it works in the consumer world. It’s about volume and more about relevance. The most important thing is not how many people are searching for a particular word or phrase. The most important thing is that the right person will find you and your site. Therefore, we usually […]
Social media today overflows with both amazing and less good content. The consequence is saturated users without either time or commitment. This makes it increasingly difficult for communicators to reach the noise. It is no longer the amount of content that matters, but how interesting, instructive and fascinating it is for the recipient. We therefore need to learn […]
It’s a big deal when Google makes changes or updates that affect search results. Lastly, it was the extended meta descriptions that received much attention. This time, however, a change has been made that can completely change the way we integrate with search results. New update in search results For us who work with Google and […]
Okay, someone with a need has found you and your company’s website. The person is interested in your services and wants to know more. You have just created a new e-book on the subject. But how do you get the person to leave his e-mail address? So you get to know who the person is? In other words, how […]
A persona is a fictional character that describes the needs, goals, attitudes and behaviors of a segment of your audience. It is a tool used to provide a clearer picture of who visits your site or uses your services, what they expect to help or find answers to. The insights you get when you create your personas […]
Organising functionality and content so that people can navigate intuitively does not happen by chance. It is important to take a strategic approach to information architecture, the risk is that you create good content and functionality that no one finds. People can only appreciate what they can actually find. – Iain Barker, Researcher and Designer Certainly, […]
Now you can find the search queries helped visitors to find your business Google rolled out OR still rolling out a crucial update in Google My business. It is still under progress hopefully takes few days for complete update. Google adding a new section to Google my business insights – It is Search queries 🙂 […]
Search engine ranking factor survey data has shown that getting external links is the single most important target for achieving high rankings. This is because of the idea that external links are one of the most difficult ways to manipulate and thus one of the best ways for search engines to determine the popularity of a particular web […]
The basic premise of search engine reputation management is to use the following three strategies to accomplish the goal of creating a completely positive first page of search engine results for a specific term…