Digitalisation is often produced as a major challenge for B2B than for B2C. Consumer communication may seem to be better suited for digitisation: it is more fast-paced, concept-based and personal than digital B2B marketing . This is true, for example, e-commerce is much more common in consumer goods than goods for companies, even though trade between companies has […]
Content marketing is about creating and disseminating editorial content of high quality. The material is about customer and customer interests, which makes the company a reliable source of potential customers seeking information and inspiration. Content marketing for B2B companies is primarily about becoming industry leader: a leader in authority and influence in industry issues. The strategy is therefore based on […]
Search engine optimization for B2B companies differs significantly from how it works in the consumer world. It’s about volume and more about relevance. The most important thing is not how many people are searching for a particular word or phrase. The most important thing is that the right person will find you and your site. Therefore, we usually talk […]
Search engine optimisation for B2B companies differs significantly from how it works in the consumer world. It’s about volume and more about relevance. The most important thing is not how many people are searching for a particular word or phrase. The most important thing is that the right person will find you and your site. Therefore, we usually talk […]
Social media today overflows with both amazing and less good content. The consequence is saturated users without either time or commitment. This makes it increasingly difficult for communicators to reach the noise. It is no longer the amount of content that matters, but how interesting, instructive and fascinating it is for the recipient. We therefore need to learn […]
In this blog post we will go through 5 things that people hate to have on their website and also guide you on how to do it right. Stock Photos That you have photos on your web site is one thing. A picture says a thousand words, and this is true whether it is a good […]
Google Plus Pages for businesses What is Google+ and how companies can use it? Google+ was launched as a new social network in June 2011 and today, the platform has more than 400 million users, of which 100 million are active each month. Despite this impressive growth can not yet really comparing Google+ to Facebook […]
Glossary of Google Adwords Glossary of Google Adwords from SEO Expert Melbourne is an introduction to Google Adwords and explains the most commonly used terms in Google AdWords and online advertising. Ad Group An ad group is part of the AdWords account structure. Each ad group defines a set of keywords or placements (or both), default […]