Today, competition on the internet is getting tougher and to get out of the crowd and attract new users, you need a good website. In this article, therefore, we thought about sharing what a good website should contain, how to create your own, and list 15 great websites that you can be inspired by! What should […]
Digitalisation is often produced as a major challenge for B2B than for B2C. Consumer communication may seem to be better suited for digitisation: it is more fast-paced, concept-based and personal than digital B2B marketing . This is true, for example, e-commerce is much more common in consumer goods than goods for companies, even though trade between companies has […]
Content marketing is about creating and disseminating editorial content of high quality. The material is about customer and customer interests, which makes the company a reliable source of potential customers seeking information and inspiration. Content marketing for B2B companies is primarily about becoming industry leader: a leader in authority and influence in industry issues. The strategy is therefore based on […]
Social media today overflows with both amazing and less good content. The consequence is saturated users without either time or commitment. This makes it increasingly difficult for communicators to reach the noise. It is no longer the amount of content that matters, but how interesting, instructive and fascinating it is for the recipient. We therefore need to learn […]
That one on one way or another should work with video marketing is probably the most experienced. But how do you do it? Here is a very brief introduction to get some inspiration. There are many different ways to make a video. It has never been cheaper and easier to themselves put together a video. […]
In this blog post we will go through 5 things that people hate to have on their website and also guide you on how to do it right. Stock Photos That you have photos on your web site is one thing. A picture says a thousand words, and this is true whether it is a good […]
When you think we are exposed to hundreds (some of us thousands) logos every day. Some are beautiful, some are ugly and some are so established that we do not even perceive them as logos. The logo is one of the most important pieces of a successful brand. A company logo should not only be […]
Google Plus Pages for businesses What is Google+ and how companies can use it? Google+ was launched as a new social network in June 2011 and today, the platform has more than 400 million users, of which 100 million are active each month. Despite this impressive growth can not yet really comparing Google+ to Facebook […]