1. To disable mobile customisation
A mobile-adapted website is today a prerequisite for success in search engines. There are many reasons for this, but to make it short, today’s mobile phone is the primary choice for users and search engines.
76% of the population surfaced on their mobile phones. Daily. More and more users are moving from computer to mobile. If they are encountered by a non-mobile site, they are most likely leaving your site in favor of a competitor. Weird thought, right?
Even Google search giant Google today prefers mobile and has migrated to a mobile-first index .
2. Home pages built in Flash
Building a website in Flash is among the terrible things you can do for your search engine optimization (SEO) . The search engines have big difficulties indexing these sites and many times they fail to do it at all. In addition to this, many users have blocked the format in their browser.
3. Slow landing times
We humans are becoming more impatient. We want everything. And that quickly. The same principle applies when looking for something online. It has been found that users are not particularly forgiving when it comes to slow websites.
According to a FortuneLords survey, 40% of respondents report that they leave a website that takes more than 3 seconds to load. However, 83% say they expect a website to take no more than 3 seconds to load.
4. Duplicate content
This content looks good. I’ll take that. Said no SEO expert ever. Copying content from industry colleagues or other sources is fatal. The risk of being punished by Google is great and you should not expect any top rankings if you are dealing with such.
Of course, it’s good to be inspired by a text online, but make sure to always write in your own words. At least 70% of your text should consist of unique content.
5. To ignore keywords
Many today understand that content is one of the most important elements to succeed in SEO. However, a mistake that many people make is just writing a lot of text without focusing on a well-chosen keyword.
Sometimes it does not matter how much text you are writing. If there are no searches for what you write about, or if competition is too hard, you will never get any results. Therefore, always make a keyword analysis to find the words with the most searches and lowest competition!
There you have five awesome SEO mistakes that you should avoid at all costs. If you need help with this, please contact us at SEO Expert Melbourne.
