What is due diligence?
Is a method of collecting and analysing information about a company facing a takeover or other strategic change. The process is also used in the acquisition of property, products, development projects, but can also be used to evaluate websites and webshops. It should be natural for a company to examine the digital conditions before purchasing or investing in a website. If you are looking to buy a website or company which it may be necessary to have a digital specialist to examine how the site works online to identify “hidden faults” and opportunities.
A due diligence audit includes SEO
- Risk assessment of the site
- Investigate if there are any possibilities that can be realised
- Assessments brand and reputation management
- Examination of the platform and the technical SEO ROM if search engines can read the site and index it in a good way
- If there are factors which may mean that you end up in Google filters that filter Penguin and Panda filter – which may mean that you lose rankings and positions on Google search results.
- How it looks with links and external links come from real sites with good content. We can investigate whether there are spam links from porn sites, gambling and rogue sites. We also makes assessments for poor link quality.
- Examination of the Google Search console, that no action is to be done
- Investigation of various digital channels and how traffic looks to the site
Social media
More and more customers but also investors use social media when examining a company. By analysing social media it is possible to produce data that is the basis for trading decisions. At a major launch, it is possible to see fairly early how well a product is received by the market, look at the social media and online exposure.
Therefore, you should use due diligence for search engine optimisation
If you are looking to buy a website is one of the advantages that it is possible to quickly develop the site. If a site is quickly going to improve with SEO, it can quickly result in the increase in organic traffic – which ultimately leads to improved profitability.
Unfortunately appearing opposite a website can have major problems that are not visible at first glance, and then the question about how to improve the site so it is healthy or if they are even to invest in buying the site.
Get yourself a proper decision making
, let us examine the site and make no decisions without knowing what the situation is. Contact us today for a due diligence and SEO audit and get the help of a digital specialist with over 20 years experience in digital business.
