Digital marketing is a strategy that consists of a mix of content marketing, SEO, video, SEM, PPC (paid advertising), social media, etc. and is used to be able to achieve a company’s goals. With the help of digital marketing, your company has the opportunity to create more business, build a brand, work with employee branding and much more. Basically, it is about the same strategy as in most things to be able to persevere and evaluate and optimise.
1. Development of strategy together with the client
In consultation with you, develop a strategy that contains objectives with the work, which platforms to use and how, definition of current target group / groups and personas, definition of conversion point / s and division of responsibilities (our projects in digital marketing are a collaboration between us and customer).
2. Implementation of initial necessities
Implement initial necessities such as traffic tracking, goal tracking setup and client account sharing, such as Google Search Console, Google Ads and Facebook Ads Manager.
3. Technical Audit
do a technical audit (Technical Audit) of your website, as the website is central to digital marketing in most cases. As the overall responsible MaaS agency, we can both identify deficient websites and correct them.
4. Ongoing work
Implement each month the actions planned and approved by you. You have the opportunity to stay up to date on our work through a shared project management system.
5. Reporting
An important part of our projects in digital marketing. We report monthly if nothing else is desired, and provide reconciliations on an ongoing basis throughout the month. Our monthly reports include work performed since the previous reporting, the results of the past month, and planning for the coming month.
The reports can therefore be used internally to account for what the digital marketing has resulted in and form the basis for future marketing activities. All reports are stored digitally and updated directly in the browser, and several employees within the company can access them at any time.